The government delegate in the Community of Madrid, Francisco Martín Aguirre, participated this afternoon in the inauguration of the X Edition of the International Congress on Customer Experience that is held at IFEMA Madrid and that brings together about 500 managers and CEOs who work and promote this concept.
The implementation of this principle is considered essential in today’s business world, as it can make a difference in a competitive and constantly evolving market and have a significant impact on an organization’s reputation, retention and growth.
The congress is organized by the Association for the Development of Customer Experience (DEC), the first Spanish association that promotes the development of Customer Experience as a differential element of business strategy, identifying best practices, disseminating and promoting new methodologies and recognizing professionals and companies in the field.