The program Cine Sénior, promoted by the Ministry of Culture through the Institute of Cinematography and Audiovisual Arts (ICAA), brought 31,040 spectators and spectators to the Navarran cinemas in 2024. It is 61.72 percent more in 2023, when 19,194 spectators and senior spectators were registered in the Foral Community.
In the country as a whole, 1,690,758 people over 65 years of age have attended the cinema with this program, which is 33.4 percent of the total number of tickets sold. According to data from the Federation of Spanish Cinemas (FECE), in this second edition of the measure, which took place between May and December 2024, 766,034 senior viewers attended the cinemas more than in the first edition of 2023, which represents an increase of 82%.
Through direct subsidies to cinemas, this measure promotes the right of access to cultural diversity for people aged 65 and over, so that they can attend the cinema on Tuesdays at a reduced price of 2 euros. In the case of Navarre, Seven cinemas had joined the second edition of this program.
In this way, Tuesdays have been consolidated as the third best day of the week, after Saturday and Wednesday, according to FECE. In addition, general attendance at cinemas on Tuesdays for all types of audiences, during the Senior Film campaign period, increased by 23% compared to the previous year’s edition. It went from 4,092,992 total spectators on Tuesdays in 2023, to 5,051,848 total spectators on Tuesdays in 2024.
In the distribution throughout the year, the last months of the campaign (September to December) doubled the number of senior spectators of the first months (May to August), becoming October, with 358,493 senior spectators, in the month with more attendance. In this edition, it was introduced as a novelty that tickets could be purchased both at the ticket offices of the exhibition rooms and by electronic means.
The Ministry of Culture is already working on the processing of the third edition, with the expectation that it will be underway in April.