In addition to the recovery of banana and avocado production, the fundamental basis of the countryside and the island economy, the Commissioner placed the accent on this edition of 'Fruit Attraction' in the proteas. One of the most acclaimed vegetable jewels of the La Palma stand, considered one of the most exotic and best quality flowers in the world. The commercial success of these flowers is so resounding that "from La Palma 70% of its production is exported to high-demand markets such as Holland, China, Japan and Canada," explained the Commissioner. This extraordinary volume of international business is possible thanks to the fact that the proteas adapt ideally to the climatic conditions of the island’s medium-sized areas, as is the case of El Paso, one of the municipalities that was most affected by the volcano and that today, heroically, has already managed to recover its level of production prior to the eruption.
La Palma presents at the prestigious international fair 'Fruit Attraction'
The participation of the delegation of La Palma and the Special Commissioner for the Reconstruction of the island of La Palma, Héctor Izquierdo, in the prestigious international fair 'Fruit Attraction' in Madrid represents a fundamental milestone to relaunch the local economy and raise awareness of the excellence of its crops worldwide. This commercial space has become the perfect showcase to demonstrate the astonishing resilience of the palm farming sector after the volcanic eruption, attracting the interest of large global operators towards their most unique products. "It is a great pride to see how the joint effort of the producers and the institutional support of the authorities dedicated to reconstruction bear direct fruit in events of this magnitude," said the High Office.