The BBC News network has a weekly global audience of 450 million viewers, ranked as the most independent and reliable network and the most visited news website in the world. The fact that its international viewers consume information about La Palma is an important projection platform at a key moment in its recovery. The broadcast in a global medium such as the BBC contributes to reinforce the image of La Palma as a safe, resilient and fully reactivated destination, as well as consolidating the confidence of visitors and investors. This media presence reinforces the message of hope and progress that accompanies the reconstruction of the island.
The URL of the chain in which to consult the report is this: BBC News - The Travel Show, The Canary Islands: Forged by Fire