The Coordination Unit against Violence against Women of the Government Delegation in Melilla, on the occasion of Valentine’s Day, has launched the campaign ‘Love of the good. Love without machismo’.
As explained by the Head of the Unit, Laura Segura, the intention was to take advantage of the fact that today, February 14, we celebrate and talk about love, to spread this general campaign “which is especially focused on the youngest people, to prevent gender violence and to raise awareness of the importance of building healthy relationships, relationships of love, relationships without violence”.
“It is essential to explain what is not love and that there is no room for violence in love, and to make visible the myths of romantic love that come to us daily from film, music, television or literature,” he said.
Thus, he has referred to some of these myths, such as the half orange, the myth that love is suffering, the myth of jealousy, the myth that love can do everything, the myth of total dedication... that “lead to certain preconceived ideas about relationships that can be dangerous because of the roles and stereotypes in which they are sustained, fostering relationships based on emotional blackmail, dominance, control or isolation.”
This Campaign will be disseminated through social networks (Twiter, from the profiles of the Unit and the Government Delegation and will be made available to the Secondary Education centers of the city through its equality leaders, in turn Segura has invited the rest of institutions and society in general to share it, especially when the Internet is its main means of dissemination and can have a greater reach and thus reach young people and adolescents.
The campaign consists of a main poster with the slogan “This Valentine’s Day…Love of the good, love without machismo” and a series of posters that refer to the false myths of romantic love and situations that are of violence: control, emotional blackmail and isolation, violence in social networks, humiliation, sexual violence, threats…
Posters that invite us to reflect on what is love and what is not, and on the need to build relationships based on freedom, respect, understanding, mutual care, to love each other well and ultimately on equality.